Tom Purvis (1888–1959) was one of the most prominent and influential British commercial poster artists of the 20th century. Appointed as one of the first Royal Designers for Industry in 1936, Purvis revolutionized British graphic design by moving away from traditional, highly detailed imagery toward a bold, European-inspired symbolism. His signature style is defined by a brilliant reduction of detail, utilizing powerful, two-dimensional forms, clean lines, and massive blocks of vibrant, flat color that maximized visual impact.